Tall women across Brisbane and the southeast are rejoicing with the launch of Chiqui Alta. The shoe brand designs ballet flats, in luxurious buttery soft Spanish leather, exclusively for tall women with "tall" feet in sizes EU 39 to 46.
Founder, Marina Cid, a former marketing director from Brisbane, had been running her label Chiqui Alta in Valencia, Spain when COVID hit. She then had to make to tough decision to pack up her shop and bring her family back home to Brisbane.
Despite the turmoil of the journey home, having a new shoe brand dedicated to tall women is a massive win for Australia.
"With only 1% of women's shoes being manufactured for shoes over size 41, tall woman and women with big feet have very few choices. I have big feet and have friends that have larger feet than mine. It is sometimes impossible to find shoes, let alone find handmade options, that are beautiful quality and ethically produced.
"So far, I've been delighted with the response from the Australian market and especially tall Brisbane women who have told me they have been crying out for more options," Marina said.
Marina had been living in Spain for two years when she decided to start Chiqui Alta. Having size 12 feet she struggled to find quality shoes.
"One day I was walking in Valencia with my children when my sandals snapped. There were no shops that stocked my size, and I couldn't get back home, so I spent the day walking around with a rubber band over my big foot.
Where I lived in Spain, I had access to some of the best leather manufacturers and shoemakers in the world. The ethical standards and quality of production are incredibly high. Everything is still traditionally handmade, so I started out making a ballet flat in three colours.
The timing of this year and re-launching in Australia so close to the end of the year is not perfect, but I'm happy I was able to create a range of shoes bring back home with me. Like so many of us, this is not where I pictured I would be at the end of 2020. Yet, despite the challenges, I'm so happy to be back in Brisbane and moving forward," Marina said.
Chiqui Alta is currently available online and ships globally. Brisbane customers, however, can request an at home-visit or personalised fittings can be arranged as part of the service.
To celebrate the launch of Chiqui Alta and its new home in Brisbane, use the code Brisbane20 to save 20% off with free delivery across the Brisbane area. Order before 23 December 2020 for delivery before Christmas.
More details of the launch party for Chiqui Alta were included here
What Brisbane customers have said so far
"I received my @chiquialta shoes today! These Tall Poppy ballet flats are made from the most beautiful buttery soft leather with tiny side holes for ventilation (exactly what was needed on this hot day!). I'm really looking forward to wearing these. Red is one of my favourite colours and my last pair of red flats I wore til they fell apart. It is so good to support a local small business - these were hand-delivered by the lovely Marina who I met at the Brisbane launch party a week or so ago - something you'd never get from a big store!" Amanda – Western Suburbs
"I can never find shoes in my size. I'm so happy that we now have someone from Brisbane making shoes in bigger sizes. I love Marina's style, I bought all three colours." Krista, Inner City Brisbane
Chiqui Alta Launch Party Goers